We are reinventing the fragrance industry to benefit consumers and allow you to experience some of the most luxurious scents in the world regardless of your budget.

We develop Premier Alternatives to overpriced luxury fragrance by eliminating the ‘Brand Tax’ on the fragrances you love.

Our carefully developed fragrances are based on some of the world’s most iconic scents, all while also being made with a focus on sustainability and transparency.

What goes in and on your body matters. Our fragrances are created without using animal products, by-products, or derivatives.

We do not test products or ingredients on animals and All ALT. Fragrances are vegan, cruelty-free, and made using 100% clean ingredients.

Visit our in person retail locations for the chance to experience our entire collection of fragrances in person!